daamike.blogg.se - Caslon egyptian font in word

This led to letters getting made longer or wider when they were made big to be used on poster’s etc. William Caslon’s great grandson (William Caslon IV) decided he didn’t like the serif’s and therefore got rid of them and created a new type of typeface known as ‘Sans Serif.’ At first people didn’t agree with him but after a while this kind of typeface got really popular.ĭuring the second industrial revolution, advertising meant there was a need for new font’s.

Extreme contrast between thick and thin strokes.

High contrasts between thick and thin strokes.

Low contrasts between thick and thin strokes.

Most ‘Serif’ typefaces fit into one of the 3 categories that are ‘Old Style’, ‘Transitional’, and ‘Modern’. Later on a French man called Theano Ditot and an Italian man called Giambattista Bodoni created their own typefaces that we classified as ‘Modern.’ It was then that William Caslon created the Caslon typeface which is known as ‘Old Style.’Īnd then a few decades later John Baskerville, also from England, created his own typeface which is now referred to as ‘Transitional.’ These typefaces were all that were used until the 18 century in England. Italics are now used among roman typeface to emphasise certain words and lead to the creation of the comma sign (,) and the semi-colon sign ( ). It enabled them to fit more letters on and to save money by getting more words on less paper. This occurred in the late 15th century and was discovered by Aldus Manutius. The next advance was ‘Italic’s’ slanted and stylish versions of roman typeface. This typeface is much clearer and spread across Europe. His typeface was inspired by Italian, Roman buildings. Due to the thickness of it, ‘Black Letter’ appeared very squished when printed.ĭue to this Nicholas Jenson in the 15th century created the ‘Roman Type’ typeface. Gutenberg created ‘Black Letter’ which was the first ever typeface. Up to this point book’s had to be scribed by Monks which took a really long time and cost a lot of money. People believe typography was created by a German man called Johannes Gutenberg.

Adjusting the space within letter pairs.

It is the ability to arrange type and letters to make them clear and readable whilst also being aesthetically pleasing.